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Learning Jinjiang experience to promote enterprise innovation and development

time2023/10/27

Learning Jinjiang experience to promote enterprise innovation and development -- Zhang Weijian, president of Shuhua Sports, walked into Jinjiang Experience Hall

"The people of Jinjiang dare to fight, love to fight, good fight, dare to be the first in the world", with the exploration and thinking of the "Jinjiang experience" gestation and development, on the afternoon of October 27, Zhang Weijian, chairman and president of Shuhua Sports, led all the senior management of the company into the Jinjiang City Exhibition Hall, close and all-round feeling of the "Jinjiang Miracle" created by "Jinjiang Experience".



In Jinjiang Experience Museum, Shuhua team conducted in-depth study on the development axis and profound connotation of "Jinjiang Experience", such as historical background, experience proposal, practice and development, inheritance and innovation, and also had a comprehensive understanding of Jinjiang's history and culture, urban planning and industrial layout.

"Jinjiang experience" is a bold exploration and successful practice of the development path of socialism with Chinese characteristics, and also embodies the courage and wisdom of Jinjiang enterprises "love to fight and dare to win" and judge the situation for development. The company team is also encouraged, more firm in development belief and confidence, and will continue to work hard through continuous innovation and development, insist on the real economy not to relax, and follow the path guided by "Jinjiang Experience".



After 27 years of innovation and development, Shuhua Sports has become a leading listed brand in the fitness equipment industry. Today, Shuhua's products cover six product lines: family fitness, commercial fitness, national fitness, physical training, campus sports, health and fitness, and achieve full scene intelligence and full population coverage. Its global business involves more than 70 countries and regions. Nearly a thousand online and offline sales and service integration channels have been established. In 2022, it will become the official fitness equipment supplier for the Beijing Winter Olympics, providing training services for global athletes, and letting the world see the power of Chinese brands.

In order to further expand the vision of the enterprise senior team, the same afternoon, Shuhua team also walked into the Lilang Creative Park, visited the first digital art exhibition in Fujian province and Lilang offline experience store, Lilang simple but not simple product design concept left a deep impression on everyone. During the visit, Zhang Weijian felt, "We must improve the fine management, adhere to the" fine product "strategy, and give users a better product experience."



Learn from historical experience and constantly innovate for the future. Shuhua Sports will continue to focus on the fitness equipment industry, strengthen industry, accelerate the process of digital transformation and upgrading and the internationalization of independent brands, continue to innovate and develop "Jinjiang experience", and contribute more strength to the construction of healthy China and sports power.